Why 30ml Was The Right Size

Bigger Isn't Always Better

Most fragrances are sold in large bottles designed to last for years. Yet many end up sitting half-used on a shelf. We wanted to rethink that. When creating Annual Leave, we chose a single size: 30ml.

Designed To Be Used

The decision wasn't about convenience alone. It was about creating a better relationship with fragrance.

A 30ml bottle is:

✦ Easy to travel with
✦ Comfortable to carry daily
✦ Worn without hesitation
✦ Finished within a season
✦ Easier to replace with new memories

It encourages use rather than preservation.

A Fragrance Should Be Lived In

Summer Vol. 1 was created to accompany real life. Morning coffee. Long afternoons. Dinner plans. Weekends away. The bottle becomes part of the season rather than something saved for a special occasion that never comes.

Made To Be Finished

One of our favourite things about fragrance is finishing a bottle. Not because it's empty, but because it means it was part of your life. Every spray became connected to a memory, a place, or a moment. That's why we chose 30ml. 

Not because it's less. Because it's exactly enough.